Whether it's a press release or radio commercial, it's important to write well. Here's 5 Tips for Writing Quick-Read Copy:
1. Match your copy to your visual (photo or illustration)
2. Display your strongest message "above the fold."
3. White space makes your message stand out
4. Add a strong call to action at least twice.
5. Focus on benefits, not just features.
5 tips for Writing Quick-Read Copy
Now, more than ever, keeping customers coming back to you is very important! Here are eight quick tips to get them to do just that.
1. Touch base frequently
2. Pick up the phone
3. Branch out
4. Become a resource
5. Write a note
6. Tailor your approach
7. Be prompt with inquiries
8. Listen, listen, listen
Read the rest of the article below to find out how to implement!
Keep Your Customers From Straying
Too many times in small business we feel like we'd like to get more done, but we just don't have time. "Sure I'd like to write a press release, but I don't have time." Somewhat of a logical solution is to put your kids who are home for the summer to work! Having them do those jobs that you keep putting off, or the tedious jobs you hate to do can help free up time to be creative!
Kids Home for Summer? Put Them To Work
Ever had small problems in your business that you didn't feel warranted a phone call but was still real annoying. We'll check out FixYa.com and maybe they'll be able to help. You'll find tech support, manuals, and troubleshooting tips for almost anything!
Duct Tape Marketing can lead you to a link to a free e-book about how and why Word of Mouth is the best form of advertising.
Get ready to dive in! Roy Williams has got to be one of my favorite marketing people. Every Monday morning i eagerly check emails for his Monday Morning Memo, filled some some great marketing and/or advertising advise. Years ago Roy compiled a bunch of Monday Morning Memo's into a book called "The Wizard of Ads." A book I loved cause no chapter was longer than 3 pages. It's great for reading a chapter right before you go to bed so you can dream of all the great things you'd like to do with you business. Anyhow I digress...
This weeks 'memo' deals with the strengths and weaknesses of major media. Great read! Find out the strengths of the mediums your in.
MondayMorningMemo: Comparison of the 9 Major Medias
Jean Charles is a local business coach who is an expert and focuses on Couples in business together. This is where the term Couplepreneurs comes from. Being in a business with a spouse can be difficult. You work with the same person you sleep next to at night. Jean has written a book on couplepreneurs. Has a blog that deals with issues and potential problems with couples in business together. Jeans website also features a Couplepreneurs quiz, Check it out!
Paul Hartunian has put together a great blog of publicity ideas, publicity opinions, and publicity success stories. Click through and read a few. You'll either get super pumped, or get angry that you're not doing this stuff yourself (which should in turn motivate you to get your butt in gear.) Check it out.
Be motivated by these creative media ideas. You may not be able to afford some of them but hopefully it'll get your wheels turning
If you're like me then you always get a kick out of great marketing ideas and 'thinking outside the box' In this article the company is Samsung. Mike Stevens starts this article by talking about the booming cell phone industry, and a little about Moore's Law (computer technology doubles every 2 years). There's an 'arms race' to have the next cell phone with every feature under the sun. Samsung took a step back and produced the 'Jitterbug'. A cell phone geared towards baby boomers. A print ad for the phone reads "It doesn't play games, take pictures, or give you the weather." The phone gets rid of all the confusing features that younger people find intuitive, as well as having a louder ring and bigger buttons. Read the article, tip your hat to Samsung.
Comment on how you think you can do this with your small business.
A Brilliant Alternative to Price/Performance Marketing
Lori Richardson gives a suggestions on how to get endorsements about your product or service. Endorsements can sound like a weird word to small business but they're so very powerful, and if you must you can use the word 'testimonial.'
The Simplest, No-Cost Way to Increase Your Business...Endorsements
I'm worried about Generation X and corporations. As far as I can tell, these two have a tentative relationship at best—and are likely headed for some rocky times ahead.
Corporations really need Gen X—folks in their 30's to early 40's, who should begin to serve as our primary corporate leaders over the next couple years. But I fear many current corporate executives are taking this small and therefore precious group for granted.... [more]
Passwords to programs, computers, websites are extremely important in this day of sensitive information. Matt Sarrel has posted an article on how to keep your passwords secure.
What Makes A Password Secure? by Matt Sarrel
To test the passwords you already have you can click here. Give it a shot and see how secure your passwords are.
More of just a fun little article, but may be useful in customer service or in your press releases.
100 Most Often Mispronounced Words and Phrases In English
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